That's how figures from direct email marketing sometimes look like.  It's all about users and products, things only start when you create something useful for those around you. So ask people about everyday business problems. Exit the building, perhaps via video conference, telephone or VR chat, but leave the building. It's so simple in real life, but hard to understand. All assumptions are not correct until they have been tested and approved.  

  The Efficiency Model of Soccer Player's Actions in Cooperation with Other Team Players at the FIFA World Cup One-to-one play - Scoring a goal after one-to-one play against the goalkeeper 2.7 % - Scoring a goal after one-to-one play against a defender 0.3 % - Creating a goal scoring opportunity  30  % - Taking control of the field of play    30.8 % - Keeping possession of the ball  58.2 % Source: researchgate.net Please comment! What do you think about … ?